Win the hearts and minds of enthusiasts.
We provide consulting services for brands working within the motorsport, automotive, powersports, sports and entertainment categories. Our guidance leads to deeper levels of consumer engagement through branded content, digital and social media, press coverage and sponsored events. Clients seek our strategic insights to build brand value, engage in complex storytelling, better leverage sponsorships and strengthen event activation. We deliver actionable marketing and communication plans for companies launching new initiatives and for those looking to enhance existing strategies.
The P1 Consulting Group was founded by C.J. O’Donnell following more than thirty years in key marketing and communications roles — including positions with INDYCAR, the Indianapolis Motor Speedway, Jaguar, Lincoln, Mazda and Ford. C.J. is an accomplished and confident leader that has addressed and resolved challenges in multiple businesses. His proven strategic approach delivers the vision required to revitalize underperforming brands.
Reach valued customers through efficient and engaging marketing strategies.
Meet talented associates that are experienced in racing, action sports and car culture.
Each project is built from the ground up ensuring you get the team and services you need.
Optimize your investment when engaging motorheads and sports fans.
Activation plans including advertising, communication and digital/social strategies that engage enthusiasts and fans.
Focused strategies and tactical concepts that build awareness and purchase intent for new or existing products.
Team or event sponsorship that reaches audiences on site and beyond.