Marketing, Consulting, Activation, Event Marketing, Marketing Strategy, Social Media Strategy, Racing, Motorsports, Jaguar, INDYCAR, Mazda, Ford, Indianapolis Motor Speedway
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Win the hearts and minds of enthusiasts.
Challenge traditional thinking and get more value.
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Connect with experts that build brands.
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Realize measurable results.
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About Us

Focused Solutions

We provide consulting services for brands working within the motorsport, automotive, powersports, sports and entertainment categories.  Our guidance leads to deeper levels of consumer engagement through branded content, digital and social media, press coverage and sponsored events.  Clients seek our strategic insights to build brand value, engage in complex storytelling, better leverage sponsorships and strengthen event activation.  We deliver actionable marketing and communication plans for companies launching new initiatives and for those looking to enhance existing strategies.

About Us

Experienced Leadership

The P1 Consulting Group was founded by C.J. O’Donnell following more than thirty years in key marketing and communications roles — including positions with INDYCAR, the Indianapolis Motor Speedway, Jaguar, Lincoln, Mazda and Ford.  C.J. is an accomplished and confident leader that has addressed and resolved challenges in multiple businesses.  His proven strategic approach delivers the vision required to revitalize underperforming brands.

Marketing Strategy

Activation plans including advertising, communication and digital/social strategies that engage enthusiasts and fans.

Product Promotion

Focused strategies and tactical concepts that build awareness and purchase intent for new or existing products.

On Site Activation

Team or event sponsorship that reaches audiences on site and beyond.